HELIOS EVOLVED PILATES
Pre-opening Event, Influencer Marketing + Events Management, Content Creation, VIP Studio Event, Brand Content Creation, Paid Advertising.
For Helios Evolved Pilates, we collaborated with owners Kerri, Nina, and Hailey to craft a dynamic pre-opening launch plan that positioned the studio for immediate success. We began with a lifestyle content shoot, capturing the essence of the brand both in the studio and in the neighborhood surrounding it. This was followed by a pre-opening pop-up event at Herb & Wood in Little Italy, San Diego, and an exclusive studio event featuring a high-caliber guest list of influencers and content creators. Our team also facilitated strategic partnerships with premium brands and local service vendors, ensuring a seamless and elevated experience. Additionally, we advised on a targeted paid advertising strategy to amplify awareness. The results? Helios quickly sold and retained memberships, became a sought-after content hotspot, and now boasts a waitlist for most of their classes— a testament to the power of a well-executed launch strategy.
