For Sense Pilates, a luxury reformer Pilates studio in Houston’s prestigious River Oaks neighborhood, we collaborated closely with the founder + owner, Eunice, to craft a brand identity that reflects sophistication and exclusivity. Together, we designed a logo and typography system, paired with a sporty yet refined “old money” color palette, to resonate with the studio’s dream clientele. BLOND BRANDS also developed a cohesive social media aesthetic that seamlessly aligned with the studio’s elevated vision. Every detail was thoughtfully considered, from studio design and signage to stationery and plans for future merchandise, ensuring the brand experience is consistent, polished, and unforgettable. This meticulous approach set the stage for a successful studio launch and positioned Sense Pilates as a leading destination for high-end fitness in Houston.