STYLE LUX EXTENSIONS
Branding, Launch Campaigns, Content Creation, Influencer Marketing
For Style Lux Extensions, BLOND BRANDS has been a trusted partner since before their launch, working with founder, Allison Cohen, to shape the brand from the ground up. We developed a luxurious and distinctive brand identity, designed elegant packaging, and crafted compelling product names and copy to resonate with their target audience. Our work included the build out of a hybrid Shopify/Squarespace website, ensuring a seamless e-commerce experience. We also worked to create a dynamic influencer launch campaign to establish early buzz and make our mark on this product category. We also managed multimedia content creation, including graphic design, lifestyle and e-commerce photography, to showcase their products in a sophisticated, aspirational light.
Post-launch, we’ve continued to support Style Lux Extensions with strategic social media management and paid advertising campaigns. The result? Their premium hair extension products are now offered in salons, to stylists and directly to consumers across the U.S. and have achieved consistent growth, generating over six figures in their first year.
